How Can Netflix Keep Its Streaming Crown?
How Can Netflix Keep Its Streaming Crown?
Netflix has long been holding the position of being a top dog in streaming war. It still managed to be ahead in terms of global customers compared to old rivals such as the main and upstream videos and newcomers such as Disney + and HBO Max. But how does Netflix keep the streaming crown?
There are many opinions and analysis of how Netflix must grow and where they have to invest their limited time and money but we decided to ask questions to drain people in, observers, and fellow journalists.
Guy entertainment strategies are former executives in the entertainment industry. In recent years, ESG has contributed to Ankler, what is on Netflix, and writes on its own blog too. We asked him to reflect on the bad quarter and offer two ideas about how Netflix can stay in front:
“Up front, I’m as willing to acknowledge as anyone that Netflix is top of the streaming heap. They had a bad quarter, but they still dominate most metrics on streaming ratings and performance. How can they stay that way? I have two recommendations. First I’d fix some small things. Like releasing some select series weekly in season two. The series need to be big splashy and drive a conversation. (Think The Witcher, You, Stranger Things, Squid Game or Bridgerton.) This would help keep customers on the service.
Second, I’d not just consider, but find a way into live sports. Sports are the key piece of the TV puzzle. Without sports, Netflix will always have competitors luring away viewers, then trying to keep them. Sports are ungodly expensive, but Formula 1 or top tier European (and United Kingdom if they don’t think they’re a part of Europe…) soccer clubs provide a global sports product. Disney right now has had success in India mainly because Hotstar has cricket.”
Christopher Meir is a friend of what is on Netflix who operates the Netflix film project and is an academic at the University of Carlos III Madrid. Because the focus is the line of netflix films, I asked about how Netflix had to handle the film strategy moving forward:
“Netflix’s best solution for improving the fortunes of its film slate may lay in that old adage that “less is more.” Instead of constantly increasing the volume of releases, maybe the best way forward is to release fewer film and to promote them better. Audiences were already struggling to keep up with all the titles coming at them BEFORE Netflix amped up its film releases and before Amazon and Apple followed suit, and now that there is so much competition for eyeballs that it’s virtually impossible to keep up with even releases in your preferred genres, or languages or whatever. Instead of several films a week, why not release a couple per month? Then lavish those titles with the kind of dedicated PR blitzes and in-app pushes that films like Red Notice and Don’t Look Up have received. This would reduce the clutter, allow audiences to focus, and save Netflix money all at once. It also just might prolong the lifespan of Netflix’s films. The company seems right now to only care about the first 28 days that the films are on the service, and perhaps for that reason few films end up being remembered after the first month or so after their releases.
Emily Horgan is an independent media analyst and regular contributor our website mainly focuses on Netflix’s children’s strategies. Thus, the answer focuses more on Kid Netflix’s strategy and how it can develop in space and what their future prospects are today.
“A common thing we’re seeing among all 4 quadrant streamers is the engagement driven by animated franchise films. Before we could only see whether the DVD was bought. With streaming we can see how much it’s being played, and no parent will be surprised that, for favourite films, it’s a lot.
Netflix are yet to produce a big animated hit movie themselves. They’ve gratefully coasted on output from other studios, which is never a sure thing. When Sony went with Prime for Hotel Transylvania 4, after having a great run of form in 2021 with Netflix on Mitchell’s, Wish Dragon and Vivo… ouch!
Brandon Katz is a host entertainment in Morning Brew and a former journalist at the Observer. He is a fountain knowledge when it comes to tracking the ins and outs of the world streaming when asked whether or Netflix will lose their crown streaming in the near future, he responds with:
“Netflix has long sold Wall Street on the narrative that it is a tech stock with huge long-term growth potential. That sort of spin worked wonders for its share price over the last decade as the streaming service added hundreds of millions of subscribers. But with the domestic market saturated and content spend outstripping subscriber growth, Wall Street is now viewing Netflix through the lens of a traditional media company. That necessitates adaptation on the streamer’s part.
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